Strategic Planning Course: 16 February 2012

Learn how to prepare and implement a realistic and robust communications strategy?  

Good strategy relies on a combination of clarity and creativity. Strategic thinking creates a structure and continuity for all communications activities and adds excellence to planning, proposals, events and campaigns.

Learn how to think, focus and plan strategically.

The course covers:

• Linking your communications strategic plan to your organizations’ Vision, Mission, Values and Ethics
• What makes a communications campaign successful or unsuccessful?
• A strategic checklist for planning projects and campaigns
• Integrating communications plans into the corporate planning process
• Creating your own strategic plan that delivers outcomes.

On completion you will have the knowledge to develop strategic plans and understand the elements of strategic planning that integrate with an organisations’ corporate and business continuity plans.

Course presenter, Allan Briggs has extensive experience in communication strategy and currently facilitates strategy courses for RMIT.  Allan has hands on experience developing media and communication strategies for a wide variety of organisations.

Course Title:           Strategic Planning
Course Date:          Thursday 16th February 2012
Duration:                 1 day
Time:                         9.00am – 5.00pm
Fee:                           $495.00 plus GST
Location:                Level 4, 125 Flinders Lane Melbourne VIC 3000

For Course Bookings:           

• Call 03 9654 5540
• Email office@briggscommunications.com.au
• Visit www.briggscommunications.com.au/media-training/strategic-plannin