TUESDAY 16TH OCTOBER, 2012
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Are you seeking further knowledge in how to implement or prepare a realistic and robust communications strategy?
Good strategy relies on a particular way of thinking – with a combination of clarity and creativity. Strategic thinking ensures a structure and continuity for all communications activities and adds excellence to proposals, campaigns and promotional events.
Learn how to think, focus and plan strategically to further develop your professionalism. With examples from case studies, you will learn how to prepare strategic plans in the workforce. The course covers:
- Linking your communications strategic plan to your organisation’s Vision, Mission, Values and Ethics
- What makes a communications campaign successful or unsuccessful?
- A checklist for planning projects and campaigns
- Integrating communications plans into the corporate planning process
- Creating your own strategic plan that delivers outcomes
When you complete this course you will have the knowledge to develop strategic plans and understand the elements of strategic planning that integrate with an organisation’s corporate and business continuity plans. This one-day course suits:
- Communication practitioners working in public relations or a related communications field
- Graduates or people wanting to start a public relations career
- Managers who supervise staff in public relations departments
- People studying in the communications field
Course presenter, Allan Briggs, has extensive experience in communication strategy and currently facilitates strategy courses for RMIT. Allan has hands-on experience developing media and communications strategies.
Are you ready, willing and able to become more strategic? Then contact us.
“I recently undertook a strategic approach to crisis communications at Briggs Communications. It was one of the most valuable and relevant courses I have done. It provides practical and hands-on advice that guides you through the process of developing a crisis communications plan, the role and value of key messages and delivery to camera. Allan walks you through the strategic planning process and illustrates the importance of planning for a crisis event with timely and high profile examples. Even if you don’t have spokesperson responsibilities this course gives you a taste of what it feels like to deliver key messages and navigate a door stop interview and media conference. Allan has a wealth of knowledge and experience in the field to support the training. A highly recommended course that was educational, interactive and fun.”
Business Communication Manager, Australia Post
August 25, 2011
“Allan’s Strategic Planning course was excellent. The day-long course provides attendees with a simple approach to short-term and long-term strategic planning. After the course, I left feeling confident about writing strategic plans, the different types of strategic plans, why we need them and how to evaluate them. Allan demonstrates the power of strong strategic planning throughout the day, and at the end of the day, gets each of the attendees to work on real-life examples in order to practice the theory learnt in the first half of the day. I would recommend Allan’s course to anyone who would like to improve their strategic mind and write the perfect plan!”
Communications Coordinator – Internal and Community Partnerships
December 6 2011