Crisis Communications Training

When organisations are faced with a crisis the pressure is intense and stakeholder engagement is critical.  Dealing with the media places additional stress on an already challenging situation. 

Dealing with the media requires specialised skills and knowledge. Knowing what to say, when to say it and who delivers your message is critical in facing and effectively managing the media.  An inability to deal effectively with the media will exacerbate an already negative situation.

This  workshop will prepare you and your organisation for such an event. You will understand the principles underlying communicating with the media and be trained to present as professional and in control of the current crisis.  Your organisation will be well positioned to cope by having a tried and tested process to deal with the crisis.

The workshop covers a wide range of issues including overview of our media channels, review of internal communication systems, preparing a crisis media plan, nominating and preparing a media spokesperson, briefing the senior management team, use of social media, communication with internal and external stakeholders, dissemination of information to the media and a media plan for post-crisis recovery.

Ensuring crisis management and media management plans are in place it is possible for businesses to recover to a better position than before the crisis.

Our Media Training courses run as group sessions or individual training based on an assessment of your needs. Group training can be a terrific way to prepare staff to face the media whilst individual training is particularly useful for one-on-one training of senior executives.

Are you ready, willing and able to learn to effectively manage a crisis?  Then contact us.

“I recently undertook a strategic approach to crisis communications at Briggs Communications. It was one of the most valuable and relevant courses I have done. It provides practical and hands-on advice that guides you through the process of developing a crisis communications plan, the role and value of key messages and delivery to camera. Allan walks you through the strategic planning process and illustrates the importance of planning for a crisis event with timely and high profile examples. Even if you don’t have spokesperson responsibilities this course gives you a taste of what it feels like to deliver key messages and navigate a door stop interview and media conference. Allan has a wealth of knowledge and experience in the field to support the training. A highly recommended course that was educational, interactive and fun.”

Ali Gardner
Business Communication Manager, Australia Post
August 25, 2011