On Friday last week readers of The Age opened their papers to a grim report about job losses in Victoria: 33,000 full-time jobs lost since April 2011, equivalent to one in every 60 full-time positions in the state Victoria bears brunt of job cuts. Big corporates have foreshadowed job cuts andREAD MORE
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Success in your PR career
Last month our blog post “What are you really worth?” outlined the importance of being proactive in your own professional development to drive your PR career in the right direction. That article focused on the advantages of pledging some time and money each year to undertake talent training and activities thatREAD MORE
A Public Relations Crisis threatens Meat Industry
The truth comes out in the end, as Elvis Presley so astutely observed: “Truth is like the sun. You can shut it out for a time, but it ain’t goin’ away.” Particularly with advancing technology – now phones, cameras and visual media devices are more accessible and less conspicuous –READ MORE
An explosion of boutique PR firms: what’s changing in Australia’s Public Relations industry?
The landscape of Australia’s Public Relations industry is changing at a rapid pace. This is good news for those seeking careers in public relations, whether experienced practitioners or graduates from communications programs. In recent years the number of PR agencies operating in Australia has grown quickly. In an interview for January’sREAD MORE
Making communications strategy effective for your organisation.
Nowadays, the word ‘strategy’ and all its relatives are bandied about so regularly in office speak that we risk losing touch with the real meaning of the word. People like to talk about ‘developing strategy’, ‘working strategically’, ‘sticking to the business strategy’, yet they often miss some essential components thatREAD MORE
Caution in communications: the Tent Embassy strikes back
You probably noticed that Australia Day 2012 proffered more for the media than the standard scenes of revelry involving barbeques, beers, and people wearing the Australian flag as a cape. Instead the news channels were awash with reports about the Prime Minister and Opposition Leader’s brush with Tent Embassy activistsREAD MORE
Build Your Personal Brand Course: 1st March 2012
Have you ever considered what your personal brand is and what it says about you? Through your activities including online, your personal brand is visible to hundreds of prospective employers so it’s imperative to understand the message you are sending. In today’s rapidly changing and dynamic workforce it is vital toREAD MORE
Get motivated in 2012
Already the sun is setting on the first month of 2012. The Australian Open has crowned its latest champions and Melbourne Park has ushered out the last crowds, signalling that the end of January is here. Just four weeks ago most of us were casting our thoughts forward into 2012,READ MORE
