Showing you care in a crisis: How Volkswagen tarnished their brand and isolated stakeholders

Failure to respond to a crisis early can have dire consequences for an organisation. Over the last two weeks, Volkswagen has clearly demonstrated how fast you can go through the gears into brand damage causing damage to your brand and reputation which can be tarnished following a crisis. Recalls in theREAD MORE

The Broadcaster Perspective on Television and Social Media Convergence

Television viewers' social media interaction and multi-screen use are on a significant upward trend. The broadcaster perspective on television and social media convergence suggests now is primetime to develop strategy and tools that will harness the best commercial outcomes from this trend. At last week's Melbourne Press Club lunch, the Briggs Communications team heard RusselREAD MORE

Embracing Students as the Future of Public Relations

Allan Briggs, managing director of Briggs Communications, recently met with a number of Sydney and Melbourne’s top communications professionals at a Public Relations Council event. The Public Relations Council is a new professional organisation representing the industry’s best interests; it hopes to advance public relations in Australia through training, achievement recognitionREAD MORE

Strategic Advice for Breaking into Public Relations

Earlier this week, a story emerged of a communications graduate who was offered a job via the social media site Instagram. Janice Pollard, the digital marketing and public relations leader of tech marketing firm ePrize, offered former intern Samantha Bankey a job by tagging her in a photo holding aREAD MORE

Vision and Values – Holding Your Brand Accountable

The recent tragedy in Bangladesh serves as a reminder of the importance for organisations to select partners that share their vision and values. On April 24th, the world was saddened by news of a Bangladesh factory collapse that took the lives of 1000 people. One day before the collapse, workers wereREAD MORE

RMIT’s ‘Thinking in a crisis 101′ – PR Master Class in Crisis Management

Allan Briggs will deliver a new RMIT short course for communications professionals and PR workers on thinking in a crisis. Download the short course description here [download id="17"] [caption id="attachment_4396" align="alignright" width="150"] mUmBRELLA reported RMIT's announcement on Monday[/caption] On Monday Mumbrella reported the announcement: RMIT University is offering a new short course to address current thinkingREAD MORE

The Escalation of a Social Media Crisis

This week Prime Minister Gillard proposed a controversial 0.5% increase to the Medicare levy to fund the National Disability Insurance Scheme (NDIS). The income based tax increase would cost the average family $350 a year. The plan, which hopes to aid children and adults with both intellectual and physical disabilities,READ MORE